Temp Associate – Manager, Performance Marketing
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
The Temp - Manager, Performance Marketing will optimize paid media and email marketing campaigns to support key MSG business strategies, including Rockettes, Concerts & Bookings, the New York Rangers, and the New York Knicks. The ideal candidate will leverage audience insights and channel mix learnings to drive performance results. This role collaborates with Marketing Strategy teams to develop tailored marketing solutions, media campaigns, and KPI frameworks for spend optimization and performance forecasting
What will you do?
- Develop strategic multi-channel media plans designed to drive conversion and awareness, and present data-focused, results-oriented media plans to brands and key stakeholders
- Establish media goals, objectives, channel roles establishing KPIs, testing frameworks, and measurement plans.
- Execute media campaigns in-house and/or with external media agencies across multi-channels of: Programmatic, Paid Social, Search, Online Video, Out-of-Home, Audio, and emerging media
- Manage paid media budgets by optimizing spend levels and media mix to meet KPIs while coordinating with Finance on invoicing, budget pacing, and spend fluctuations.
- Collaborate with Marketing Strategy, Business Insights, Creative, and Ticketing teams to integrate Performance Marketing strategies, including segmentation, media, and email.
- Establish a regular cadence of performance reporting through KPI dashboards and live meetings, such as weekly Sports executive and Performance Marketing meetings.
- Lead the day-to-day management of client and partner management, inclusive of internal and external key stakeholders, ad agencies, media vendors, data platforms, and measurement solutions
- Create and maintain media specific documents, such as flowcharts and budgets
- Provide thought leadership on trends, innovations, and changes that affect media buying
What do you need to succeed?
- 3+ years’ experience in media planning, executing measurement and reporting, either in-house or at an agency
- Bachelor’s Degree preferred
- Strong Performance Marketing acumen across traditional and digital media channels, with expertise in data-driven media strategies that drive sales and conversions.
- Proficiency in media platforms and dashboards such as Meta Business Manager, TikTok, Google AdWords, DV360, and SA360
- Experience with analytics tools like Salesforce Datorama and Tableau to analyze data, generate insights, and optimize media performance.
- Ability to manage Performance Marketing budgets, leveraging data and analytics to maximize return on ad spend.
- Experience managing agencies and holding them accountable to KPIs and business outcomes
- Knowledge of current media advertising landscape, industry trends and marketing attribution models
- Effective communicator with the ability to build trust, engage stakeholders, and serve as a subject matter expert and influencer at all levels.
- Effective communicator with ability to build trust and engagement, and act as a subject matter expert and influencer at all levels
- Exceptional written and verbal presentation skills
#LI-Onsite
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.